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-- Principal Financial Policeman And also simply to build on it, David, we're around an 80% share today with four SKUs on the market. It's around 3% to 4% of market share. As well as we're having out of stocks today. So we don't really recognize what the possibility is yet. What we do recognize is that we're scaling up production truly quickly.


So we understand that we can double, possibly triple that based upon demand without threatening top quality. So we're pushing it as long as we can. We have actually got extremely attractive price mention in the market. And also now it's just a distribution and gratification game.-- President And also incidentally, we're refrained from doing, right? So we have more beverages involving market, and our technology team is working like all the time to recognize what is the next variation, what is the next-generation of our beverages item to ensure that we proceed to stay ahead?-- Canaccord Genuity-- Analyst That's all really handy - balcony awning.


And also has the federal government come back at all with possibly altering the equivalence grams that are in these beverages? Since I would presume that you can not truly begin selling 2 or fours of these things until that obtains modified.-- Ceo Yeah. Look, I assume there is some assistance of it, specifically in the rural companies that offer the item.


-- Chief Financial Police officer We're servicing it. Yeah.-- Canaccord Genuity-- Analyst Many Thanks. Your following question comes from John Chu from Desjardins Funding Markets. Please proceed.-- Desjardins Capital Markets-- Analyst Hi. Greetings. I just wished to follow-up on the comment made earlier regarding net income progressively boosting in the Canadian Rec market with more shop openings. So kind of believed it would have been perhaps a bit much more accelerated development in the coming quarters and also just more progressive. Can you discuss just exactly how you might see all those variables entering location in the following pair of quarters?-- Principal Financial Police Officer Yeah, John. So look, what we've been pleasantly surprised by is shops proceeding to open up also during a pandemic as well as our latest estimate is that by the end of fiscal year, we might be over of 1,200 shops across Canada.

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As we call in our supply chain and also remain to execute in terms see this here of PO fulfillment, as we remain to perform in terms of Marijuana 2.0 execution, even more drinks, more chocolates, even more vape out in the market. As we remain to finish off our worth offerings and also as we continue to boost quality across the board, we see a great deal of tailwind heading into the next 6 to nine months.




And we recognize that there's potentially some solutions coming by the next 6 to 9 months. But in the meantime, this has actually been a respectable defensive play. Customers are still investing in marijuana - balcony canopy. And with more stores coming, we assume that's going to remain to open the marketplace.


So all indications benefit Q2. As well as equilibrium of the year is actually just mosting likely to be a feature of those shops remaining to open. Your next concern comes from Doug Miehm from RBC Funding Markets. Please proceed.-- RBC Capital Markets-- Analyst Thanks really much, and great early morning.






Look, I'll attempt this. And also David, you can jump in. So two things. On market share, we are seeing enhancements in market share. Quite generally I would certainly state we struck a trough in the April, May timespan. And also as we look at recent fads on share throughout the districts that we can in fact calculate market share for, we do see an uptick throughout Canada in terms of address Ontario, Quebec, Alberta, DC, and also we're certain that that uptick is mosting likely to continue for all the reasons I mentioned at the last concern.

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We have actually taken the steps of obtaining our supply chain in balance. And we understand that in the brief run, that could impair our gross margin performance as we experience reduced use levels. And we likewise recognize several of our competitors are taking a various course which is still continuing to operate at high application levels, yet producing probably 3 or 4 times their sales each quarter in their harvest which places all that on their equilibrium sheet, which's mosting likely to come back at some factor In regards to excess.




We understand that we have actually obtained ongoing chance to remain to boost our margins. As well as we think the concern today is to preserve a well balanced supply chain versus just filling out facilities to maintain our economic content climates of range going. To make sure that's the course that we're taking. As well as once again, we proceed to think that the following six to nine months for this sector are going to be very favorable in regards to shop counts.


This wraps up the question-and-answer part of the call - awnings and canopies. As well as I would now like to turn it back to Mr. Klein for last remarks.-- President Yeah. Thank you once more for joining us. We eagerly anticipate sharing further development in the coming months. In the meantime, I wish every one of you will certainly try our impressive products, see our Tokyo Smoke and also Tweed shops, explore our shopcanopy.com internet site.